Australian Whisky Adventure · For brands

Take your whisky on the Adventure

Ticketed distiller's tastings in bars that stock your range. We find the venue, sell the tickets, take the trade orders and follow up for six days.

Lock in your night For venues
Australian Whisky Night Headlands tasting poster hosted by Manuel Terron
Australian Whisky Night, Headlands, hosted by Manuel Terron.
50%
Of net ticket revenue, credited
5 pours
About two hours
6 days
Of follow-up, built in
$1.5–2k
From your subscription
Meet the people behind the brand

Your whisky. Their stories.

Corowa Whisky Distiller's Tasting poster featuring Dean Druce
Dean Druce · Corowa Distilling Co. · Corowa Characters, Barrel House Peated, Bosque Verde, Energy Cask, Energy Cask Peated
Australian Whisky Night Headlands tasting poster hosted by Manuel Terron
Manuel Terron · Headlands Tasting · Apera, Muscat, Palo Cortado, Pedro Ximénez and Oloroso Casks
Speaker profile · 3 weeks out

Send a short bio (80–120 words) and a high-res headshot. We turn them into campaign artwork like these posters for the ticket page, social posts and paid ads.

Six-day follow-up, built in
  1. Thank-you email with tasting notes and a buy link
  2. Photo recap on social, tagging brand and venue
  3. Retargeting ads to attendees
  4. Attendee-only bottle offer
  5. Trade follow-up calls and visits to close orders
  6. Last call, then the event report

The brand provides

  • A speaker for the night: maker or brand representative
  • Speaker bio and high-res headshot
  • The tasting line-up and stock to pour
  • Product shots, logo and tasting notes
  • Trade price list, so orders can be taken on the night

The brand receives

  • 50% of net ticket revenue, credited to your Drinks Network account
  • A host venue that stocks your range on a mixed-case intro deal
  • Ticket-holder list for direct marketing
  • Trade attendee list: who came, from which venue
  • Wholesale orders taken on the night
  • Trade follow-up and an end-of-event report
What one night can make

$6,449–
$7,100

In sales value and account credit from a single 40-guest tasting, against a $1,500–$2,000 investment drawn from your RepShare subscription.

Ticket credit (your 50% after Eventbrite fees)$1,396
Bottles on the night (20 at $155)$3,100
Trade orders (3–4 orders of 6 at wholesale)$1,953–$2,604
Event set-up, management and follow-up$1,500–$2,000

Illustration only: sales value and credit before stock and other costs, not profit. Bottle sales subject to liquor licensing.

Candlelit tasting dinner table
Distiller's dinner, guided flight, laneway bar.
Australian Whisky Adventure · Untravelled flavour

Can you blend the next big thing in Australian whisky?

Australian Whisky Adventure: Imbue and Corowa on the open road.
Australian Whisky Night Distiller's Tasting poster with Dean Druce and Mick Sheard, $49 including five drinks, Brisbane
Australian Whisky Night, Brisbane: Dean Druce (Corowa) and Mick Sheard (Imbue), $49 including five drinks.
Can you blend the next big thing in Australian whisky?
Brisbane run
  • Wed 22 Apr, 6 pm · Jumping Goats Bar
  • Thu 23 Apr, 6 pm · Warehouse 25
  • Fri 24 Apr, 6 pm · Banyo Bowls Club

Whisky cocktail on arrival with a light snack, then a flight of four: Imbue Angel's Share Port Cask and Maize, The Corowa Characters and Corowa Barrel House Peated.

The partnership brief

Read the full brief

What the brand brings and gets, the ticket credit to your account, our set-up fees, and what one night can make in sales. Page one is open; leave your details for the rest, and send it to anyone else who should see it.

Open the brief Get the A4 PDF
Page 1 of the Tasting Event Partnership Brief
Australian Whisky Adventure

Join the Adventure

Four quick questions. We match your whisky with a host venue and come back with dates.

Questions? Call Manuel Terron, Events, on 0405 483 898 or email manuel@drinksnetwork.com.au.

  1. Whisky
  2. Speaker
  3. Line-up
  4. You
1. Your whisky
Cities you want to tour

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