About us

Good times, people & culture.

A strategic partner for the drinks industry: recruitment, team building, product and brand launches, and content creation.

Since 2012, video and content for major Australian liquor companies.

Now connecting brands, viewers and trade online and offline.

A personal service that complements your people and culture.

Pop-art portraits of Drinks Network people
The people behind Drinks Network.
Who's behind it?

Hayden Wood

Founder · bartender, author and tech start-up founder

Known as "Woody", Hayden is an internationally recognised bartender, author and drinks creator from New Zealand, now based in Sydney, with more than 25 years in the industry and multiple awards.

He has run over 600 team-building workshops, reached more than 20,000 home cocktail enthusiasts, and his books have won international recognition.

Book a callHayden on LinkedIn
Our values

How we do it matters as much as what we do.

  1. 01

    Vibrancy and excitement

    Bringing energy and enthusiasm to every part of the work.

  2. 02

    Transparency and talent first

    Open dealings, and we hire on talent and capability.

  3. 03

    Privacy commitment

    Keeping client information confidential and never sharing it with third parties.

  4. 04

    Efficiency and honesty

    Matching the right people to the right roles with clear, honest communication.

  5. 05

    Community trust

    Connections and collaborations built on mutual trust, respect and integrity.

  6. 06

    Storytelling and cultural embrace

    Sharing the diverse stories of the hospitality industry.

The journey
  1. July 2001

    Hayden Wood publishes his first book, the first of ten on food and beverages.

  2. November 2009

    Contracted to Food Network in New York; four years touring the USA with a food-theatre entertainment show.

  3. May 2012

    Drinks Network is established in Australia, producing video and published work for liquor brands.

  4. March 2020

    Shifts to a retail and events marketplace as online sales grow.

  5. January 2021

    Launches as an online marketplace.

  6. June 2023

    Winds up the eCommerce business.

  7. November 2023

    Drinks Network 2.0 launches to meet demand for drinks industry staff, leading to RepShare.

From the archive

In the field since 2012.

Launches, masterclasses, tastings and long nights behind the bar. Our own photos from more than a decade of work with the trade.

Bar launch night — from the Drinks Network archive
Bar launch night
Mid-shake — from the Drinks Network archive
Mid-shake
Trade presentation — from the Drinks Network archive
Trade presentation
Pouring a round — from the Drinks Network archive
Pouring a round
West Winds Gin tasting — from the Drinks Network archive
West Winds Gin tasting
Tasting panel — from the Drinks Network archive
Tasting panel
The perfect G&T — from the Drinks Network archive
The perfect G&T
Clear ice — from the Drinks Network archive
Clear ice
Mr Black pour — from the Drinks Network archive
Mr Black pour
Cheers — from the Drinks Network archive
Cheers
Double shake — from the Drinks Network archive
Double shake
Behind the scenes — from the Drinks Network archive
Behind the scenes
Magazine launch — from the Drinks Network archive
Magazine launch
One for you — from the Drinks Network archive
One for you
Masterclass — from the Drinks Network archive
Masterclass
The team — from the Drinks Network archive
The team
On YouTube

The coolest drinks content in Australia.

6.5K+
Subscribers
1.4M+
Views
34K+
Hours watched
250K+
Views on top videos
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