Dean DruceCorowa Distilling Co.
Corowa CharactersBarrel House PeatedBosque VerdeEnergy CaskEnergy Cask Peated
Tasting Series · Whisky · Gin · Vodka
Meet the people behind the brand
Ticketed tastings that bring a brand, a host venue and a room full of the right people together. Drinks Network runs the night from tickets to follow-up.
The partnership
Three partners, one night
Drinks Network brings the brand to the host venue and runs the event as the central hub. Ticketing, promotion, data and trade follow-up all sit with us.
A
The host venue
Hosts the room, the bar and the crowd. Shares the ticket revenue.
B
The vendor
The brand and its speaker. Brings the product and the story.
DN
Drinks Network
Tickets, campaign, data, trade orders, follow-up and report.
The full partnership brief
See the rest of the brief
Tickets and the 50/50 split, what the host venue and the vendor each bring and get, our fees, and what one night can make for a brand. Tell us who you are and it opens right here, with the A4 brochure to download.
Brief unlocked
It's all yours
Scroll on for the full brief, or take the A4 version with you.
Tickets
Five pours, about two hours
Tasting only
$49–$75
A guided tasting of the brand's range with the people who make it.
50 / 50 splitTasting + food
$75+ $40–$50 food
Small plates and tasting boards matched to the pours. Around $120–$140 all in, still great value for guests.
Host venue can take a higher share$0Trade guests book with a trade code that takes the ticket to $0.
Part A
The host venue
The home of the night and the major contact for the event. Your venue, logo and photos go front and centre on the ticket page, social posts and paid ads.
Cash to the host venue · one night
$1,396
50% of 40 tickets at $75, after Eventbrite fees.
+ all food and drinks guests buy
Social mediaYour venue tagged in the campaign, ads and the night's photo recap.
TradeIndustry in your room, seeing your venue at its best.
RetentionNew guests and their details, ready to bring back.
The host venue provides
- A major contact for the event, before and on the night
- An opening order of the tasted range at wholesale, on a mixed-case intro deal
- The space, glassware, water and bar staff
- Food: snacks, or a higher food-inclusive ticket
- Date, start time and guest capacity
- Venue logo and photos for the ticket page
- Promotion to its own guests and socials
The host venue receives
- 50% of tasting-ticket revenue after Eventbrite fees, paid in cash with a sales statement
- A higher share on food-inclusive tickets
- A mixed-case intro deal at wholesale on the brand's range
- A ticketed crowd from the Drinks Network campaign
- Ticket-holder and trade attendee lists
- Event artwork, and no ticketing admin
Glassware hire, if required, is usually split 50/50 between the host venue and the Drinks Network / brand side.
Part of the deal
Stock what you pour
Hosting means becoming a patron of the brand. The host venue buys a set of the products tasted on the night, so guests can keep ordering them long after the event.
- Wholesale pricing on the tasted range
- A mixed-case intro deal: a good offer to get your foot in the door with the brand
- Ordered through Drinks Network before the event, so it's on your shelf on the night
Bring your own people
- Venue staff join free.
- Your trade guests book a trade ticket.
- Friends and regulars book a paying ticket.
- Every invited guest is either trade or paying. One or the other.
Your product. Their stories.
Part B
The vendor
The brand brings the product and a speaker, whether the distiller, maker or a brand representative, to tell the story behind each pour.
Manuel TerronHost, Headlands Tasting
Apera CaskMuscat CaskPalo Cortado CaskPedro Ximénez CaskOloroso Cask
Speaker profile · 3 weeks out
A short bio (about 80–120 words) and a high-res headshot. We turn them into campaign artwork like the posters above for the ticket page, social posts and paid ads.
The draw card · one night
$1,396
credited back to your Drinks Network account.
40 tickets × $75$3,000.00
Less Eventbrite fees−$208.10
Net ticket revenue$2,791.90
Host venue 50% · cash$1,395.95
Brand 50% · account credit$1,395.95
The vendor provides
- A speaker for the night: maker or representative
- Speaker bio and high-res headshot
- The tasting line-up and stock to pour
- Product shots, logo and tasting notes
- Trade price list so orders can be taken on the night
The vendor receives
- 50% of ticket revenue after Eventbrite fees, credited to its account, with a sales statement
- Ticket-holder list for direct marketing
- Trade attendee list: who came, from which venue
- Wholesale orders taken on the night
- Trade follow-up and an end-of-event report
The hub
Drinks Network runs the event
Our Eventbrite hosts, promotes and retargets every event. We're the central responsibility hub between host venue and vendor.
TicketingEvent page, tickets, trade codes and check-in.Our Eventbrite page
CampaignArtwork, social and paid ads built on the speaker and host venue.
Shared dataTicket-holder list to host venue and vendor for direct marketing.
Trade listTrade attendees in the event notes, downloadable by both parties.
Trade ordersWe meet trade guests and take wholesale orders on the night.
Follow-upTrade follow-up and a report on attendance, orders and leads.
Event set-up and management~10 hrsTickets, Eventbrite page, campaign, artwork, coordination of host venue and vendor.
Event management on the night4–5 hrsRun of show, check-in, trade liaison and orders. Required at most events.
Total investment$1,500–$2,000Depending on what's involved. Deducted from your subscription. Follow-up, attendee lists and the end-of-event report are included.
Settlement
1Sales statementIssued to both parties, with Eventbrite fees deducted.
2Host venue paidIts share of net ticket revenue, in cash.
3Brand creditedIts share, to its Drinks Network account.
The ultimate reason
What one night can make for your brand
$6,449–$7,100
In sales value and account credit from a single 40-guest tasting, against $1,500–$2,000 drawn from your subscription.
Ticket credit$1,396Brand's 50% after Eventbrite fees
Bottles on the night$3,10020 bottles at $155, sold direct by the brand. Subject to liquor licensing.
Trade orders$1,953–$2,6043–4 orders of 6 bottles at wholesale, about 30% below retail
Ticket creditBottlesTrade ordersCost, up to $2,000
Plus a 6-day follow-up campaign, built in
Day 1
Thank-you email with tasting notes and a buy link
Day 2
Photo recap on social, tagging brand and venue
Day 3
Retargeting ads to attendees and page visitors
Day 4
Attendee-only bottle offer
Day 5
Trade follow-up calls and visits to close orders
Day 6
Last-call reminder, then the event report
Illustration only. Sales value and credit before stock and other costs, not profit. Follow-up campaign sales come on top and aren't counted.
Partner agreement
Lock in your night
Host venues and vendors each complete this agreement with Drinks Network as the central host. It takes about three minutes.
Agreement ready
Save a copy and send it to Manny so it can be added to your file with Drinks Network.
Send to: manuel@drinksnetwork.com.au