SecuriCode for liquor brands

Stop fakes of your brand at the scan.

Prevent illicit alcohol with the world's most secure authentication scanning system. Drinks Network provides SecuriCode sales, implementation and training.

Book a call to get startedAsk about the trial kit
The problem

Prevent fakes of your brand.

SecuriCode uses unique secure codes, real-time tracking and collaboration tools to help consumers and authorities fight illicit alcohol across ASEAN countries.

  • Lack of public awareness

    Consumers often can't verify authenticity, which leaves them distrustful and exposed to dangerous counterfeits.

  • High taxes and prices

    High luxury alcohol taxes encourage smuggling and counterfeiting that bypass regulation.

  • Inadequate enforcement

    Without a way to tell real from fake, authorities struggle to identify and prosecute illicit operators.

  • Lot code tampering

    Falsified or missing tax-tracking codes make dangerous products impossible to trace and recall.

Protect authenticity, build consumer trust and give authorities evidence of counterfeits. Codes start at roughly US$0.05 each.

SecuriCode authentication on a liquor bottle
SecuriCode authentication.
Why SecuriCode?

Hacked or copied codes get shut down.

  • Unique codes that cannot be faked, unlike QR codes
  • Not a barcode: no two codes are the same
  • Parent and child codes, so every bottle in a missing pallet can be identified
  • A dashboard to track and trace fakes and parallel imports
  • A free app, with codes that stay live at no cost
The SecuriCode explainer.
Know how to spot fake liquor

Can you tell the difference?

Fake, grey and counterfeit liquor is reported to make up 30–40% of sales in ASEAN markets, and methanol poisoning from fakes has caused blindness and deaths. SecuriCode helps brands prevent that lasting damage.

How to spot fake liquor, example 1
How to spot fake liquor, example 2
How to spot fake liquor, example 3
How to spot fake liquor, example 4
How to spot fake liquor, example 5

In the news: The West Australian · Vino Joy · Vinetur · Vino Joy

Illicit liquor prevention & authentication services

Digital authentication

The modern approach to proving a bottle is genuine.

International reach

International expertise for liquor brands across ASEAN.

Client-centric approach

Built around you, your customers, your brand and your team.

Building success stories

Focused on the journey and the goals behind the work.

Industry expertise

Illicit, counterfeit and grey-import issues in the drinks industry.

WeCare support

Ticket support plus video sessions to understand your needs.

Drinks Network SecuriCode implementation and training
Implementation, training and service by Drinks Network.
Implementation, training and service
  1. Cost-effective

    Low-cost SecuriCode solutions for wine and spirit producers needing 10 thousand to 1 billion codes.

  2. Expert training

    Online and on-site, from production rollout to field management and alerting authorities.

  3. Implementation · Strategy · Targeting

    Code acquisition and best practice, brand awareness campaigns, and identifying and reporting fake stock to authorities.

Book a call to get started

Secure your brand's authenticity.

Ask about the starter trial kit:

  • Drinks Network SecuriCode Partner Guide
  • APISWA Illicit Alcohol Report
  • An invitation to a confidential meeting

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Reviews
Vladimir Scanu
Vladimir Scanu
Corporate F&B, One & Only Resorts

Praised the end-to-end service and the professionalism of a highly experienced, energetic team.

Joel Lindsay
Joel Lindsay
Director, Earth Bar

Recommends Drinks Network for recruiting reps and team players in Asia.

Wijay N.b.
Wijay N.b.
Cue Media Promotions Sdn Bhd

Says objectives were exceeded and calls Drinks Network an Australian industry leader.