As a liquor producer, you're no stranger to the multitude of challenges that the industry presents - but are you ready for a recession? The tasks can seem daunting, from devising effective marketing strategies to handling distribution and what about a sales team.

Drinks Network offers a comprehensive and reassuring solution to these recession challenges. We’re dedicated to providing a single platform that addresses all these needs, giving you a sense of security and confidence in your operations. We offer service of sales and marketing for emerging liquor brands that deliver a 20-30% conversion from new to first-order accounts.

How you can sell more booze during a recession

Maximising brand exposure

When you enter a market with multiple players, some of whom have been known for their liquor for decades, creating a space for your spirit can be challenging. This is where Drinks Network’s expertise and extensive contacts come into play. They will guide you on how to get maximum exposure, like organising tasting sessions, participating in various events, reaching out to stand-alone bars and restaurants, or even a chain of hotels and restaurants. With their support, your brand name will soon become a staple in the industry, giving you confidence and optimism about your brand’s future. 

Digital Campaign 

In this world of digitalisation, you need a good hold on digital marketing. More than just having a presence on the online portal is required. You need help running a successful campaign for your brand. With the help of Drinks Network team, we will help you maximise your reach with their digital marketing campaign. 

Building brand identity 

As you work on building a solid brand identity, you must consider crafting compelling narratives to design eye-catching visuals. By connecting with Drinks Network, vendors receive support in creating a brand that resonates with consumers. Drinks Network’s expertise and Experience in the liquor industry can help you connect with consumers and develop narratives that will help consumers connect emotionally with the brand, empowering you to establish a strong connection with your consumers. 

Efficient distribution and logistics 

Supply chain Management 

As you work on creating enough stock for distribution, you must plan the supply chain carefully. With the help of Drinks Network expertise, you can track stock levels, forecast demand, and optimise their supply chain. They will help you make informed decisions, reduce waste, and improve operational efficiency.

Connecting with trusted partners

When managing deliveries, you must work with reliable partners who will ensure delivery is on time and that the product is not damaged during delivery. Drinks Network allows you to access multiple delivery partners. Connecting with a trusted partner for the delivery will help you ensure consistent quality. Drinks Network provides vendors the tools to monitor and control quality at every stage, from production to delivery.

Engage the trade, do something different, something memorable, something meaningful. Then tell everyone about it with your brand.

Consumer engagement and education 

Educating consumers 

As you create different feeds or storytelling about each mixer at the event, you educate your consumers about the product and your brand’s heritage. Educating consumers will make an emotional bond with them, building your base for the brand’s loyal consumers. 

Creating Memorable Experiences

Give consumers a chance to connect with the brand and let them enjoy different occasions, whether it is tasting sessions, theme nights, sponsoring various events in restaurants and hotels, and much more. This way, you will enhance the consumer experience, which will drive consumers towards your brand. 

Share the Load with Real Sales in Real-Time 

On-the-road liquor reps cost anywhere between $95-150K annually. This is in some cases a prohibitive figure to maintain on the P&L. Drinks Network’s RepShare service is designed to drive brand success by converting new accounts into first-order sales with an impressive 20-30% conversion rate. 

Our team of skilled, local reps strategically engages with venues, creating personalised sales approaches that resonate with decision-makers. We focus on building strong relationships and delivering value, ensuring that your brand gains a foothold in the competitive Australian market. 

By offering flexible and scalable solutions, RepShare enables you to grow your brand presence without the overheads of a full-time sales team. With real-time reporting and dedicated support, Drinks Network ensures that your brand’s entry into new accounts is smooth, effective, and profitable.

In the dynamic liquor industry, producers often find themselves juggling numerous challenges. Drinks Network and its dedicated team are here to lighten your load. We assist liquor brands in managing the intricate world of marketing and branding, allowing you to concentrate on crafting exceptional liquor. Need a partner to ease the pressure of customer outreach... consider Drinks Network Repshare!