How the Pandemic Transformed Liquor Wholesale
By Hayden Wood ·
Hastened by the global pandemic, online wholesale ordering has quickly become the number one resource for almost everything you can buy in liquor. But where there is digital, we all need a real human.
With the convenience and simplicity of online ordering, it’s no wonder all the major wholesalers now have a marketplace model. The reality is, if you haven’t shifted your business onto digital marketplaces like eBev, ALM or Paramount, you’re missing out on access to a huge potential market.
In
the past, liquor products haven’t generally been the first to turn to for rapid growth online tech. Although many online retailers and shippers have found success using the internet before the pandemic, now there is a seismic shift to online wholesale by ALM, Paramount and other box movers.
Drinks Network has developed an innovative App that taps into the world of wholesale liquor sales. We have created a RepShare solution for liquor brand managers to rapidly increase their on-premise and off-premise reach to increase sales. Think of it like Uber RideShare but for Liquor Brands.
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Selling liquor wholesale is now easy with your laptop or smartphone. So how do you access a RepShare team to start liquor sales? As a partner with Drinks Network, you’re teaming up with an experienced sales and marketing team that provides a service solution for wholesale liquor. We have a ready-to-go sales team to start selling your product for as little as 5-hours per week in major cities around Australia.
Within our specialised platform, we give you access to our toolbox of promotional strategies and marketing content that’s guaranteed to drive buyers to your products. Drinks Network also provides dedicated technical support to help partners solve any problems or challenges. Just contact a member of our weCare team and we’ll show you what’s required and help you fix it immediately.
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Use Coupon Code: LEARDRINKS to gain free access for a limited time to our online courses covering, Rice Spirits, Rice Wine, Tequila, Bourbon and Whisky. More and more will be added so you can sharpen your knowledge on these categories and sell more.
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Shaping the future
Listing
Listing your products with language and SEO to be found by new buyers.
Targeting
Vendor Plus gain access to our digital marketing campaigns and promoted categories.
Retaining
Repeat customers find their way back through loyalty programs and coupons.
Using enticing videos to tell brand and product stories, along with educational articles, we are constantly developing compelling methods to keep our new and returning community members exploring the brand we represent. Using the latest digital technology, we are constantly analysing buyers habits and influencing their purchasing decisions before they make their way to the checkout.
Further to general independent buyers and impulse buying, we also notice a gap for independent brands to promote in retail and on-premises with simple promotions. The pandemic hasn’t impacted the luxury or the super-premium liquor market, so Drinks Network’s is currently a playground of high-value businesses willing to drop mainstream brands for independent spirits that offer good value.
The shift to on-demand marketplace wholesale is here to stay, introducing valuable digital marketing and sales opportunities. Drinks Network provides you with an unparalleled opportunity to make new waves in the world of online liquor wholesale.
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