Campaign · Bar Takeover

Bar Takeover: The Trieu Institute, Ho Chi Minh City

Are you next? Create a three-drink signature cocktail menu featuring Lady Trieu Gin and Nhau Vodka, trial it with your guests at your bar, and throw your hat in the ring for the biggest bar-takeover showdown in Southeast Asia.

Lady Trieu GinNhau Vodka

Why Ho Chi Minh City

Fast, loud and thirsty.

Ho Chi Minh City is one of the world's busiest nightlife hubs. If you're ready to put your name on an international stage, we want to help you get there.

Drinks Network runs the takeover with Lady Triệu and Nhau Vodka, with ALM, ILG and Paramount as availability partners. Your menu, your bar, your shot at The Trieu Institute. Read who is going.

Lady Trieu event at Allora Bar — Lady Triệu at Allora Bar.

How it works

01Register interestSign up below to get the full info pack, media details and the submission form.
02SelectionThe Trieu Institute team reviews submissions. Shortlisted bartenders are announced and flown to Vietnam.
03Takeover nightYour menu is replicated in HCMC with media coverage, VIP guests and social promotion, plus time to explore Vietnam.

Your menu

At least three cocktails.
At least one with Lady Triệu Gin and at least one with Nhau Vodka; the third can use either.
Easy to replicate: built for speed and consistency on a busy Friday night.
A short story for each drink: why it suits Southeast Asia, its flavour intent and when to serve it.

The prize

One bartender each from NSW, VIC and QLD:

Economy return flights, Australia to Ho Chi Minh City.
Hotel in District 1 and on-ground support at The Trieu Institute.
Accommodation and meals covered by Alchemy Asia during the stay.
A PR and content pack, media interviews and a feature across Drinks Network channels.
Your menu served for one takeover night, with VIP and industry guests.

Eligibility

You need a passport valid for at least six months from the travel date, be eligible to travel to Vietnam, and get any visas required. Filmed content may be used across Drinks Network, Lady Triệu and Nhau channels. Final inclusions and dates are confirmed with the selected bartenders.

Put your bar on the map.

This round is closed. Register now and you'll be first to get the info pack when the next round opens. You can also ask for a tasting.